Sisters Rachel and Sarina Rofé, owners of the women's brand "THE B.O.D", will open "THE BODEGA", which is designed to support community members through a combination of growing businesses. The market will feature local talents who will collaborate, to increase the clientele and create unique experiences together.

Photo by Board Member Netta Avisar

The women's fashion and lifestyle brand "BOD", which specialises in overalls for all kinds of events, will open "The Bodega", its second pop-up, the day after tomorrow (Thursday), which will be held throughout the coming weekend at 19 Shlouch Alley in Tel Aviv.

The brand was founded in 2020 by sisters Rachel and Sarina Rofé, originally from Hong Kong who lived in Israel during the Corona epidemic - while today Rachel lives in New York and Serena in Tel Aviv. Two even have head offices in Hong Kong and New York. 

They created their special designs of the brand inspired by their mother, Holly, who passed away in 2011, and who left behind a legacy that the two decided to continue.

Photo by Board Member Netta Avisar

The purpose of "The Bodega" is to support the members of the Sisters' community through the integration of growing businesses. This is a spectacular and interactive market that presents selected local talents who are interested in collaborating and helping each other to increase the customer base and create unique experiences together.

Source: Israel Hayom
Written by: Eran Itzkovitz

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